JS Post – Page 3

How One Advertiser Made a $7500 Mistake

Recently, a New Jersey-based advertiser ran a transit campaign for a 4th of July event.

If you’ve been handling your own media buys, you may have come across the following scenario:

One of my favorite sporting events, March Madness, is less than two weeks away!

Sure, it doesn’t take much time or effort to call up the local magazine or radio station and ask how much it costs to place an ad.

Advertising is an investment. Like any other type of investment, if you’re not doing it properly, you’re not going to get the best return.

In 2015, Will Smith and Margot Robbie came out with the movie Focus.

Media planning is a business model that’s been proven to be successful.

Most realtors tend to focus their transit/outdoor advertising efforts in the zip codes where they operate their business.

Many attorneys are spending hundreds of thousands of dollars on spot cable advertising.