What You Should Know About PATH Advertising

Advertising in the PATH is one of the best ways for small businesses in Hoboken and Jersey City to get their name out there. You get tens of thousands of eyeballs on your message every day. You generate high frequency as you are reaching commuters who see your ad multiple times per week. People look to your ad as a source of entertainment while they wait for their trains. JS Media has handled PATH campaigns for several clients including OVO Vodka, Go-To Kitchen, Chocopain Bakery, Irene’s Cleaning, Downtown Yogurt, and more. If PATH advertising is something that you are considering for your business, here is what you should know…

The company who currently owns the PATH advertising properties requires a minimum spend of $15,000 throughout the life of the campaign. This can either be done by running several ads all in a short period of time like 1-3 months or can be done by running fewer ads over the course of a longer period of time like six months to a year. This can also be done in combination with Light Rail or other NJ Transit advertising because the same company also owns those properties.

As a small business owner, this type of commitment may or may not be suitable for you. If it is, JS Media can negotiate on your behalf so you can get more exposure than you would by going direct. If it’s not, JS Media can help you find other local advertising options that don’t have the same kinds of minimum spend requirements. Examples of other options in Hudson County include billboards, bus shelter ads, bike share ads, digital screens in bars, and more. Either way, please reach out to learn more about how we can help you find the most cost-effective advertising solutions that fit your unique budget, target audience, target neighborhood, and overall advertising goals.