If you’ve been handling your own media buys, you may have come across the following scenario:
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What March Madness Can Teach You About Media Planning
One of my favorite sporting events, March Madness, is less than two weeks away!
Continue ReadingThree Critical Factors For Any Media Strategy
Sure, it doesn’t take much time or effort to call up the local magazine or radio station and ask how much it costs to place an ad.
Continue ReadingFive Mistakes Advertisers Make When Handling Their Own Media Buys
Advertising is an investment. Like any other type of investment, if you’re not doing it properly, you’re not going to get the best return.
Continue ReadingWhat Will Smith Can Teach You About Media
In 2015, Will Smith and Margot Robbie came out with the movie Focus.
Continue ReadingWhy Small Businesses Should Invest in a Media Agency
Media planning is a business model that’s been proven to be successful.
Continue ReadingExpanding Your Reach
Most realtors tend to focus their transit/outdoor advertising efforts in the zip codes where they operate their business.
Continue ReadingTargeting Your TV Ads to the Right Audience
Many attorneys are spending hundreds of thousands of dollars on spot cable advertising.
Continue ReadingThis theme comes with many necessary features.
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