Typography is the art and technique Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).
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Marketing to New Communities
Maybe you’re a NYC-based realtor but you also serve buyers and sellers in surrounding areas
Continue ReadingHow We Save Clients Money on Advertising
A major component of media planning/buying
Continue ReadingAn Ad I Should Not Have Seen
With less than one week away from what will surely go down as one of the country’s most historic Presidential elections, your TVs are likely being bombarded with political ads.
Continue ReadingHow Advertising Can Save Your Business
During good times, many view advertising as a luxury. During times like the Covid-19 pandemic that has taken a huge toll on both our healthcare system and our economy, spending money on luxuries is probably the last thing on your mind.
Continue ReadingHighlights of 2019
2019 was a successful year for JS Media and we will continue to grow in 2020! Here are some highlights from this past year:
Continue ReadingMyths vs. Facts
Myth: By signing on with JS Media, you commit to spending thousands of dollars on advertising per month.
Continue ReadingAdvertising and Calculated Risks
I recently finished reading a book called 13 Things Mentally Strong People Don’t Do by Amy Morin.
Continue ReadingThe Cost of Advertising
The most common question we get when speaking with clients or potential new clients is “How much will (insert advertising opportunity) cost?”
Continue ReadingHow One Advertiser Made a $7500 Mistake
Recently, a New Jersey-based advertiser ran a transit campaign for a 4th of July event.
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