Aside from our small one-time consulting fee, we don’t require our clients to make any long-term commitments upfront. That said, if you’re doing traditional advertising, we recommend budgeting a minimum of $600-$1,000 per month. Of course, the more you spend, the more advertising you’ll able to do and the more awareness you’ll build, so we encourage you to budget more if it’s feasible for you. But if your monthly budget is within the $600-$1,000 range, we’ll be able to find effective advertising options that will work for you.
What This Can Get You
If your monthly budget is within the $600-$1,000 range, there’s a lot that can be done hyper-locally. Some of these options may include:
- Ads in your community newspaper or magazine
- Display Ads on an online news site for your local community
- Street Furniture Ads (Bus Shelters, Benches, Etc)
- Ads in indoor spaces (Supermarkets, Convenience Stores, Restaurants, Etc)
Great For New Businesses
If you’re a salon, restaurant, dental office, or any other type of local service provider that has recently opened for business, chances are you might have a tight advertising budget. But these hyper-local advertising opportunities that can be done for as low as $600-$1,000 per month are inexpensive ways to let your community know that you are there for them. JS Media can help you gain an in-depth understanding of the advertising options available in your community so you can make a fully-informed on which of these options would be the best use of your investment.
Great For Test Campaigns
If you want to test what’s working before committing to a bigger advertising budget, it could make sense to start with just one community that falls within the geographic area that you serve. Then, if you begin to see an increasing number of new leads and/or customers from the community where you’re running your test campaign, you’ll see that it’s working and you’ll have the confidence to expand your advertising efforts beyond just the one community. By researching media consumption habits and demographics of the zip codes within the geographic area you serve, JS Media can help you determine the right market to run your test campaign.
