I recently finished reading a book called 13 Things Mentally Strong People Don’t Do by Amy Morin. One chapter talks about the importance of taking calculated risks. So, what does this mean when it comes to advertising?
If you have the budget and know that advertising can be beneficial to your business, deciding not to advertise just because it’s too risky would be playing it too safe. After all, Morin’s book says you must take calculated risks. But the key word is ‘calculated,’ because you don’t want to recklessly spend your ad dollars either. You need to be fully informed. You need to know how many people you’ll reach, how many times you’ll reach them, the demographics and psychographics of the audience you’ll reach, and whether you’ll reach people at a time they’ll be receptive to your message.
That’s where JS Media comes in. Using quantitative and qualitative analysis, we help businesses like yours make fully informed decisions on where to invest your ad dollars. We have developed cost-effective media strategies for clients in a wide variety of industries, including healthcare, wellness, automotive, legal, entertainment, home improvement, and accounting. Because we are not tied to any particular outlet, our recommendations are completely unbiased. Our only agenda is to help ensure that your ad dollars are put to the best use.