Most realtors tend to focus their transit/outdoor advertising efforts in the zip codes where they operate their business. While this strategy can yield results, it will only reach a fraction of those who are in the market for their services. For many, moving means moving to a different town so it’s important for realtors to reach prospects looking to move from other towns.
If you’re a realtor, you may be asking yourself “how do I know where my future prospects are currently living?” This is where JS Media comes in. Using Nielsen segment data, we compare the demographics and psychographics of zip codes in your area. From this analysis, we identify the zip codes whose populations most closely align with those of the demographics/psychographics you are trying to reach, and we execute your transit/outdoor campaigns in those zip codes.