From developing the strategies to negotiating the buys.

MEDIA PLANNING

Your advertising needs are unique. Maybe you want to increase brand awareness, maybe you want direct response. Maybe you just want to reach a niche demographic or a specific geography. Whatever your objectives are, JS Media uses both qualitative and quantitative analysis to develop a cost-effective media strategy that meets them. Here are some of the factors that are taken into consideration when determining the best strategy for your business:

  • KPIs (CPM, CPL, CPA, CPC)
  • Vendor rates
  • Impressions, reach, and frequency
  • Demographics of various media channels
  • Demographics of your target geographies
  • Opportunities to integrate your advertising message with a media channel’s content
  • Media consumption trends
  • Strategies proven to be effective for other advertisers in your vertical
  • Seasonality

 MEDIA BUYING

Once the media strategy has been developed and approved, JS Media negotiates with reps from selected vendors in order to ensure that you are getting the best value for your money. We discuss this and other possibilities during negotiations:

  • Discounted rates
  • Premium ad placements
  • Package deals

Once campaigns are live, JS Media requests proof of performance as well as metrics from selected vendors in order to measure your campaign’s effectiveness.

 ADDITIONAL MARKETING SERVICES

While JS Media's specialty is media planning/buying, we work with trusted partners who offer a variety of additional marketing services, including:

  • Social Media
  • Search Engine Optimization
  • Web Development
  • Creative Services
  • Branding
  • Photography
  • Video Production
  • Public Relations

 

Please visit the following page for information about our different fee packages:

FEE STRUCTURE  〉