After a playoff season full of upsets, the Cincinnati Bengals and the Los Angeles Rams have won their respective conference championships and will be facing each other in Super Bowl LVI. But the Super Bowl is known for more than just great football. It’s an event where some of the world’s biggest brands pay millions just for one 30-second spot. With more than a week before the big game, NBC is already sold out of inventory with some advertisers paying a record high of $7 Million for a single commercial.
The reason Super Bowl ads are so expensive is because they reach hundreds of millions of people across the US. While this is a great way for major national or global brands to build massive awareness, it’s not necessary when you’re a small business owner who is mainly focused on reaching your local community. You just need to build top-of-mind awareness in the area that you serve. At JS Media, we can help you target your TV commercials hyper-locally.
When done locally, a TV ad campaign is a lot less expensive that you probably think. The exact cost depends on several different factors (i.e. the number of spots you run, which networks you advertise with, which time slots you run on, spot length, etc) and when you work with us, we can help you navigate all those subtle nuances. But generally speaking, if your budget for TV is at least $2,000-$2,500 per month, we can easily put together a strategy where you’re able to run at least 100-150 spots per month on top-rated networks in Primetime and other time slots with high impressions.
For more information on how we can help you build awareness in your local community through TV or any other form of advertising, please reach out to JS Media.