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Five Mistakes Advertisers Make When Handling Their Own Media Buys

Advertising is an investment. Like any other type of investment, if you’re not doing it properly, you’re not going to get the best return.

In 2015, Will Smith and Margot Robbie came out with the movie Focus.

Media planning is a business model that’s been proven to be successful.

Most realtors tend to focus their transit/outdoor advertising efforts in the zip codes where they operate their business.

Many attorneys are spending hundreds of thousands of dollars on spot cable advertising.